NC Museum of Natural Sciences Again Leads NC Historic Attractions Survey

Jerry Blackwelder

During 2017 the Museum reported 946,486 guests. Fort Macon State Park in Atlantic Beach ranked as the second most visited attraction with 896,682 visitors.

“While the most measurable indicator of a museum’s external value is its visitation level, the NC Museum of Natural Sciences subscribes to a ‘popularity + meaningfulness = relevance’ formula.” Director Emlyn Koster, PhD, explained.

“The mission of the NC Museum of Natural Sciences is to illuminate the natural world and inspire its conservation: one of the most powerful ways to inspire students and the public is to engage them in the data collection and team research projects. Also helping this Museum to be the State’s most visited institution is that we are committed to connecting with our diverse surrounding communities.” The 2017 survey is the 14th annual ranking conducted by Carolina Publishing and Associates of Matthews. Biltmore, located in Asheville, no longer reports attendance totals, and are not included in the survey.

Fort Fisher State Historic Site in Kure Beach ranked third in the annual survey with 871,676 visitors. Rounding out the top fi ve were the North Carolina Zoo in Asheboro with 860,148 and Charlotte’s Discovery Place with 715,453.

In addition to the annual survey, Carolina Publishing and Associates publishes Carolina Field Trips Magazine and the Carolina Heritage Guide.

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